Searching for the next British ‘unicorn’
Here’s an experiment for you to try. Ask 10 random people on the street if they’ve heard of ‘Global Switch’ (www.globalswitch.com) and you’ll likely be confronted with a vacant expression. You may well find a similar response if you mention ‘Anaplan’ (www.anaplan.com). Yet both are ‘unicorns’, an expression in the tech arena to describe a company…