
Solomon Global: Why Gen Z and Millennials Are Buying Gold
From the moment gold coins were first struck on the order of King Croesus of Lydia in around 550 BC, the precious metal has captivated. Revered by empires, coveted by explorers, and hoarded by kings (and more recently central banks), gold has always been more than a currency; it’s been a symbol of value, power, and permanence.