Wow! Labs, creator of Real FX racing is being spun out of a UK based gifts and gadgets marketing and distribution company. Wow! Labs invents and partners with other inventors in the $80 billion global toy market specialising the latest technology to create groundbreaking, first to market technology based toys with unique IP and mass market appeal. Chaired by Simon Gardner, former CMO of Hasbro, inc. the worlds number 2 toy maker, Wow! Labs vision is to create new tech based toy brands that can be number 1 in their sector.