YouGov purchase lifts share price

AIM-listed pollster YouGov (LON:YOU) announced the acquisition of Toronto-based research agency Charlton Insights on a three year earn-out basis. Management said that the deal would help accelerate growth in key North American markets and that a working relationship had been built with Charlton over a number of years.

CEO Stephan Shakespeare commented: “We are excited to bring Charlton Insights into the YouGov fold as we continue to invest for growth in line with our strategy. With its belief in the power of data driven insights and our tremendous success in the sports sector, Charlton Insights is the perfect fit for us. We are committed to offering our clients a connected data proposition that provides a continuous stream of consumer insight data globally. Canada is a major sports market and through this acquisition we can better serve the industry within Canada, across North America and around the world“.

YouGov shares rose by 3.89% to 987p (as of 15:30 GMT).