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Shares in Minds + Machines Group (LON:MMX) climbed by 5.84% to 7.25p (as of 14:35 BST) after the company announced a partnership with the Ethereum cryptocurrency that will let users tie one of the company’s top level internet domains to currency assets. This will simplify the process of making transactions using Ethereum.
CEO Toby Hall said that: “MMX is committed to working alongside ICANN and leading technology partners to ensure domain names continue to have real relevance to entrepreneurs, developers and end-users in the twenty-first century. We already know from Ethereum’s test in its non-ICANN authorised .eth zone that there is a real proven demand for word-based identifiers that are blockchain enabled, ENS having received deposits of over $28 million on approximately 300,000 seven character words and above in the .eth zone. We look forward to working with ENS to allow those .eth registrants the opportunity to claim their equivalent .luxe name before the Company launches .luxe for sale to the general public in late October. We are delighted to have developed a deep working relationship with the keyholders of ENS.”