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Technical services provider Keyword Studios (LON:KWS) has announced the acquisition of Canadian-based games marketing specialist Sunny Side Up Creative. The consideration will be CAD 5.9 million, of which CAD 4.75 million is payable in cash. The company believes that the purchase will strengthen its existing trailer production and marketing capacities.
CEO Andrew Day said: “We are delighted to welcome Thomas and the talented Sunny Side Up team to the Keywords family. Following our acquisitions of Fire Without Smoke and The TrailerFarm, Sunny Side Up’s high quality game trailers, technical expertise and marketing service experience further extends the Group’s geographic, client reach and scale in this relatively new and exciting area for Keywords.
“As part of the Group, Sunny Side Up will be able to leverage our well established presence in Montreal and Quebec City to support its continued growth.
“We will as usual provide a fuller trading update by the end of January but, as we approach our year end, we expect adjusted profit before tax to be within the range of analyst forecasts at around €37m on revenues in the region of €250m (around €258m on a constant currency basis), which would represent increases of 61% and 65% on the prior year respectively.”
Keyword Studios’ share price rose by 2.71% to 1,062p (as of 13:45 GMT).