AIM-listed events operator Gfinity (LON:GFIN) saw its share price improve by 18.46% to 1.54p (as of 14:15 BST) after it was appointed to run the inaugural ePremier League tournament with a live final on Sky Sports this weekend. The prize fund will be donated by the Premier League’s #PlayersTogether initiative aimed at generating funds to help the NHS.
CEO John Clarke commented: “We are delighted to have been chosen by the Premier League to operate the ePL Invitational tournament, where we will see some of the top players battle it out for the virtual trophy. During these uncertain and challenging times, we are committed to working with sports rights holders, publishers and broadcasters to deliver new content and virtual formats. The beauty of these products is that they provide a vehicle for fans to see a different side of their sporting heroes. They are let inside and get the chance to see the real personalities come to the fore. This is entertaining and its why virtual gaming on our screens is here to stay.
“Whilst the fees payable to Gfinity are not material to the group as a whole, the programme represents a further endorsement of Gfinity’s ability to help our clients find new ways to engage with their audience“.