The Evil Diaries: Fevertree and Purplebricks

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The Evil Diaries: Fevertree and Purplebricks

One of the weekend’s colour mags featured a photo of a lush valley somewhere and said to contain the quinine tree. The pic was taken by Tim Warrilow, one of the founders of Fevertree (FEVR) as illustration of something. As J D Salinger would have said this is pure horse.

However, I foresee an extension of this campaign to feature a pic of organically grown quinine trees raised with loving care in Herefordshire. The pic will also be taken by Tim Warrilow. I continue to sell at 690p.

*****

Purplebricks (PURP) is apparently valued at 140p on the basis of its doing more business in London properties than is currently done by all other London agents put together. Coo.


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