Economics & Markets

The dark arts of psychographics and political manipulation
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The dark arts of psychographics and political manipulation

14 mins. to read

We now know what Cambridge Analytica was up to – and how they did it. They linked personality analysis (psychographics) with Facebook data. But they weren’t even particularly good at what they did. Cambridge Analytica – remember them? Last week the BBC R4’s Jolyon Jenkins explored digital psychographic analysis in a series of radio broadcasts…

Of trade wars and trade bores

Of trade wars and trade bores

14 mins. to read

Last week, President Trump was accused of starting a trade war, but Victor Hill asks whether the war has been taking place in the background for years and whether these actions will help redress the West’s trade position with China.