Victor Hill

Brexit: The Tipping Point
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Brexit: The Tipping Point

20 mins. to read

The UK government finally published the long-awaited white paper on the shape of Brexit on 12 July. Just how soft a Brexit does this entail? Victor Hill investigates.

The dark arts of psychographics and political manipulation
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The dark arts of psychographics and political manipulation

14 mins. to read

We now know what Cambridge Analytica was up to – and how they did it. They linked personality analysis (psychographics) with Facebook data. But they weren’t even particularly good at what they did. Cambridge Analytica – remember them? Last week the BBC R4’s Jolyon Jenkins explored digital psychographic analysis in a series of radio broadcasts…